Topo

What is Topo?

Topo is an AI sales platform for running outbound prospecting from one workspace. It combines company and contact discovery, real-time buying signals, data enrichment, email and LinkedIn sequences, managed email infrastructure, sales tasks, CRM synchronization, and an AI outbound agent.

The agent can monitor signals, enrich and pre-qualify leads, build prospecting lists, launch or refill sequences, and surface leads with a reason to call. Topo also includes human onboarding and outbound strategy support, positioning the product as a managed sales system rather than a standalone message generator.

How to Use Topo

1. Define the ideal customer profile, target roles, exclusions, territories, and qualification rules.
2. Connect HubSpot and configure field mappings, suppression rules, and activity logging.
3. Select intent signals such as hiring, funding, technology changes, website visits, or relevant social activity.
4. Build or approve lead lists after checking enrichment quality and the reason each account was selected.
5. Configure email and LinkedIn sequences, call tasks, sending domains, mailboxes, and warmup.
6. Start with controlled volume, review AI-drafted messages and reply suggestions, then expand only after measuring deliverability and qualified responses.
7. Keep humans responsible for compliance, sensitive replies, opt-outs, account strategy, and any claim made to a prospect.

Outbound automation can create legal and reputation risk. Verify consent and legitimate-interest requirements for each market, honor suppression and opt-out requests, avoid deceptive personalization, and protect sender domains with conservative volume and monitoring.

Core Features

• Lead search: Finds companies and contacts using LinkedIn, job boards, web data, and enrichment.
• Intent signals: Tracks hiring, funding, technology, web, content, and social indicators to prioritize accounts.
• AI outbound agent: Monitors signals, qualifies leads, builds lists, and helps keep sequences supplied.
• Multichannel sequences: Coordinates email, LinkedIn, and call-oriented tasks.
• AI-assisted messaging: Drafts personalized outreach and suggests replies using company and lead context.
• Email infrastructure: Provides domains, mailboxes, warmup, spam testing, throttling, and deliverability monitoring.
• Sales workspace: Brings inbox, tasks, calls, approvals, and performance visibility into one interface.
• CRM and Slack integration: Supports two-way HubSpot synchronization, collaboration in Slack, and API-based extensions.
• Human support: Includes onboarding, strategy workshops, an account manager, and a dedicated Slack channel.

Use Cases

• Prioritize accounts showing relevant buying or organizational signals.
• Replace separate prospecting, enrichment, sequencing, and email-infrastructure tools.
• Give sales development representatives daily call and outreach tasks.
• Personalize outbound at scale while retaining approval controls.
• Keep HubSpot records, exclusions, and activities synchronized.
• Build campaigns around hiring, funding, technology, competitor, or website-intent events.
• Support a lean sales team with agent execution plus human outbound coaching.

Pricing

Topo uses a custom all-in-one subscription based on usage and market size. The platform fee includes 3 users, 6,000 credits per year, 2 domains, 6 mailboxes, product access, onboarding, an account manager, and outbound coaching. Additional seats are listed at $89 per user per month. Extra credits are sold in bundles, starting at $175 for 500 credits, and do not expire. Contact Topo for the base platform price and confirm current terms before purchasing.

Frequently Asked Questions

What does one Topo credit represent?

The pricing page defines one credit as one enriched lead. The base platform package includes 6,000 credits per year.

Which CRM does Topo support?

The current pricing FAQ identifies HubSpot as the supported CRM, with two-way import, export, exclusions, and activity logging.

Does Topo send unlimited email?

No. Sending limits depend on the plan and market size. Topo also says it throttles volume and runs deliverability checks to protect sender reputation.

Can Topo fully replace human sales judgment?

No. The agent can automate research and execution, but teams still need human control over targeting, compliance, positioning, sensitive replies, and relationship decisions.