Product overview
What is 11x?
11x is an AI-powered go-to-market platform for sales, marketing, growth, and revenue-operations teams. It provides digital workers that execute prospecting, outreach, inbound qualification, and phone conversations across the sales pipeline. Alice is positioned as an AI sales development representative for multichannel prospect engagement, while Julian is an AI phone agent that conducts natural-language sales conversations, responds to objections, and adapts during calls.
The wider platform combines buyer identification, prospect research, message personalization, multichannel sequences, inbound lead handling, analytics, deliverability tools, and integrations. It is designed to reduce the manual work involved in finding, researching, contacting, and qualifying buyers while giving human teams more time for higher-value conversations.
Core Features
- Buyer identification: Filters signals from more than 50 data sources to surface companies and people that match a team's ideal customer profile.
- Automated prospect research: Enriches prospect records with company news, technology information, organizational changes, and competitive signals.
- AI personalization: Produces prospect-specific messages rather than relying on a single generic outreach template.
- Multichannel engagement: Runs coordinated sequences across email, phone, social networks, and SMS, with each channel continuing from the previous interaction.
- Inbound and phone agents: Qualifies inbound leads, routes them, schedules meetings, and supports natural-language phone conversations through Julian.
- Enterprise operations: Connects with CRM, Slack, G2, and API-based workflows, while the website states support for SOC 2 controls and end-to-end encryption of customer data.
Use Cases
- Outbound lead generation: Sales teams use Alice to research prospects, personalize outreach, and book qualified meetings.
- Inbound lead qualification: Revenue teams use Julian and inbound workflows to respond to leads, ask qualifying questions, and route suitable opportunities.
- Lead nurture and reactivation: Growth teams continue conversations with existing leads, website visitors, closed-lost opportunities, or inactive accounts.
- Event follow-up: Marketing teams use digital workers for registration outreach, post-event follow-up, and engagement with no-shows.
- Revenue operations consolidation: RevOps teams combine prospect data, outreach, qualification, analytics, and integrations in one operating layer.
Frequently Asked Questions
What are the 11x digital workers?
The website presents Alice as an AI SDR for prospecting and multichannel outreach, and Julian as an AI phone agent for inbound qualification and sales conversations.
Which communication channels does 11x support?
The platform describes sequences spanning email, phone, social networks, and SMS, along with consented outbound calling and multilingual outreach.
Does 11x integrate with existing sales tools?
Yes. The website lists CRM, Slack, G2, and API integrations among its platform capabilities.


