Product overview
What is matmat AI?
matmat AI is a unified inbox and lead-response assistant for local service businesses. It brings website forms, text messages, calls, Facebook Messenger, and supported third-party sources into one workspace, then uses AI to answer new inquiries within seconds, including outside business hours.
Instant Leads asks qualification questions, identifies high-priority prospects, routes them to the business, and can schedule appointments. The inbox adds filtering, contact records, labels, notes, spam detection, canned messages, reporting, and dedicated phone or SMS numbers depending on the plan. The product is positioned as a simpler layer around existing tools rather than a full replacement CRM.
How to Use matmat AI
- Join the beta or request access and choose the appropriate plan.
- Connect website forms, phone, SMS, Messenger, and other lead sources.
- Provide accurate business services, hours, policies, FAQs, and qualification rules.
- Configure tone, escalation, appointment, consent, and opt-out behavior.
- Test calls and messages using common and sensitive customer scenarios.
- Review analytics, missed questions, spam decisions, and human handoffs.
Core Features
- Unified inbox: Consolidates messages from several customer channels.
- Instant AI replies: Responds to new inquiries around the clock.
- Lead qualification: Asks questions and prioritizes promising opportunities.
- Appointment scheduling: Books next steps while the customer is engaged.
- Calling and SMS: Provides phone and messaging support on eligible plans.
- Contact management: Stores labels, notes, fields, and conversation history.
- Spam protection: Detects and blocks unwanted messages.
- Reporting: Measures lead and conversation activity.
Use Cases
- Respond to home-service leads outside office hours.
- Consolidate web forms, phone, and messages for a small team.
- Prequalify prospects before the owner or sales staff call back.
- Schedule appointments without repeatedly switching applications.
Pricing
AI Basic is listed at $47 per month with webchat and SMS, unified inbox, Messenger answers, a dedicated SMS number, account management, reporting, and support. AI Pro is also $47 per month for founding members and adds phone capabilities, voicemail, contacts, spam tools, and priority support. AI Growth uses custom pricing for multiple numbers, integrations, workflows, and enterprise support.
Frequently Asked Questions
Is matmat AI a full CRM?
It is positioned as a simple unified inbox that works with existing business tools.
Can it answer outside business hours?
Yes. Around-the-clock lead response is a primary use.
Is the product generally available?
The current site still uses early-access and beta language, so availability should be confirmed.

