Artisan

What is Artisan?

Artisan is an AI-first outbound sales platform powered by an AI business development representative named Ava. It is designed for revenue teams that want to identify prospects, enrich account and contact records, prepare personalized outreach, and coordinate follow-up activity in one system. The platform covers both email and social outreach, with call tasks that can be queued for human sellers.

Artisan combines data and execution for common outbound motions. It can discover companies that match a sales profile, enrich people and organizations, use buying-intent signals, and run campaigns for new prospecting or existing CRM contacts. Its scheduling and follow-up capabilities are intended to move qualified conversations toward meetings.

Core Features

• Prospect identification: Finds companies and contacts that match a team's targeting criteria.
• Company and contact enrichment: Adds business, people, and local information to prospect records.
• Personalized campaigns: Prepares and runs email and social sequences tailored to selected prospects.
• Intent signals: Uses buying signals to help teams prioritize accounts for outreach.
• CRM re-engagement: Supports campaigns aimed at older or inactive contacts already stored in the CRM.
• Scheduling and follow-ups: Automates follow-up communication and meeting scheduling while queuing relevant calls.

Use Cases

• Cold outbound: Sales teams can build prospect lists and run personalized multi-channel campaigns.
• Intent-based selling: Representatives can focus attention on accounts showing relevant buying signals.
• CRM reactivation: Revenue teams can re-engage dormant leads or previous opportunities with new sequences.
• Cross-sell and upsell: Account teams can identify and pursue additional opportunities within existing customers.

Frequently Asked Questions

What is Ava?

Ava is Artisan's AI BDR, the agent used to support prospecting, enrichment, campaign execution, scheduling, and follow-up.

Which sales channels does Artisan support?

The official site describes email and social campaigns, along with queued call activity for sales teams.