Product overview
What is Will?
Will is an AI social media assistant focused on LinkedIn thought leadership. It operates through WhatsApp, where users can brainstorm, send keywords or voice notes, revise drafts, and manage publishing without opening a separate content dashboard. After a user connects LinkedIn, Will can analyze up to 50 recent posts to learn tone and adapt future drafts to the person's established style.
The assistant also reviews a profile and prior content, recommends ideas, remembers recent conversations, publishes approved posts, and sends weekly suggestions and analytics. It uses multiple language models behind the workflow. Style imitation and convenience do not guarantee authenticity or accuracy; users should review every claim, personal story, quotation, image, tag, and mention, and should not let automation misrepresent authorship or professional expertise.
How to Use Will
- Start the WhatsApp trial and ask what the assistant can do before linking an account.
- Share an approved topic, rough notes, article, or voice memo.
- Connect LinkedIn only after reviewing requested permissions.
- Let Will analyze prior posts and verify the style profile it infers.
- Edit the generated draft for facts, nuance, originality, tone, tags, and disclosure.
- Approve publishing deliberately and use analytics to refine future topics.
Core Features
- WhatsApp workflow: Handles ideation, writing, revision, and publishing through chat.
- Style learning: Analyzes recent LinkedIn posts to approximate the user's voice.
- Idea generation: Suggests topics based on the profile, prior posts, and supplied material.
- Post drafting: Converts short text or voice-note thoughts into formatted LinkedIn content.
- Profile feedback: Reviews messaging and suggests improvements to positioning and posts.
- Analytics and accountability: Sends recurring ideas, reminders, and post-performance updates.
Use Cases
- Turn an expert's spoken observation into a reviewed LinkedIn draft.
- Maintain a consistent publishing routine without a separate dashboard.
- Repurpose an article or work insight into a personal post.
- Review which topics and formats produce useful professional engagement.
Pricing
Will provides a 14-day free trial through WhatsApp without a separate signup flow. The current page states a regular price of €25 per month and an early-user offer of €15 per month for the first 1,000 users. The homepage contains both promotional price references, so users should confirm the checkout amount, tax, renewal date, cancellation, and LinkedIn authorization before subscribing.
Frequently Asked Questions
Does Will post without the user seeing the content?
Users should require explicit approval before publication and review connected-account permissions.
Can style learning reproduce the user perfectly?
No. It approximates patterns from prior posts and can create wording that feels inaccurate or overly generic.
Does LinkedIn connection create privacy risk?
Any connected social account has access and security implications. Review scopes, account activity, data retention, and revocation options.


