Helpfull

What is Helpfull?

Helpfull is an online research and feedback platform that lets teams survey real human panelists, generated AI personas, or both in parallel. It is designed for organizations that need quick input on products, designs, messages, pricing, offers, business ideas, and other research questions without organizing an in-person focus group.

The service provides access to more than 50,000 pre-vetted US-based respondents and lets researchers filter participants by demographic criteria. Alternatively, users can generate AI personas based on target demographics for faster simulated feedback. Surveys may use templates or custom questions and can include images, videos, instructions, and webcam-enabled tasks. Results appear in the account as responses arrive, with detailed reports and export to CSV or Excel.

How to Use Helpfull

1. Choose a survey template or create a survey from scratch.
2. Add questions, instructions, images, videos, or webcam tasks needed for the research.
3. Select demographic criteria for human participants or generate matching AI personas.
4. Send the survey to the selected human panel, AI personas, or both groups.
5. Review responses and reports in real time, then export the data to CSV or Excel when needed.

Core Features

• Human research panel: Provides access to more than 50,000 pre-vetted respondents based in the United States.
• Custom AI personas: Generates research personas from specified demographic attributes.
• Flexible survey builder: Supports templates, custom surveys, media, instructions, and webcam-enabled testing.
• Audience targeting: Filters panels using many combinations of demographic criteria.
• Parallel research: Runs comparable tests with human participants and AI personas.
• Reporting and export: Displays incoming results and exports research data to CSV or Excel.

Use Cases

• Market research: Teams collect targeted opinions about audiences, offers, and positioning.
• Prototype and usability testing: Product teams obtain feedback on interfaces, designs, and user flows.
• Business idea validation: Founders test concepts before committing more resources.
• A/B and creative testing: Marketers compare designs, graphics, copy, and product presentation.
• Specialized research: Researchers run mock juries, political studies, academic surveys, and publishing tests.

Pricing

The homepage states that pricing starts at $1 per real participant and $0.10 per AI persona for market-research surveys. Exact project cost depends on the selected research setup.

Frequently Asked Questions

Can a study combine humans and AI personas?

Yes. Helpfull states that researchers can run parallel tests with real people and AI personas.

Where are the human panelists based?

The homepage describes the panel as pre-screened and US-based.

Can results be exported?

Yes. Reports can be exported to CSV or Excel files.

What kinds of surveys are supported?

Users can start from templates or build custom surveys with questions, instructions, images, videos, and webcam-enabled tasks.