Product overview
What is Durable?
Durable is a no-code AI business builder for launching and operating a service business. It generates a hosted website from a short business description and combines it with CRM, lead capture, bookings, SEO and generative-engine optimization, brand assets, images, blogs, social posts, advertisements, and an AI assistant that knows the business context.
Paid plans add agents that publish blog content, reply to leads, collect reviews, research competitors, and monitor search visibility. Customer records, communications, and follow-ups stay connected to the website so owners can run marketing and customer management without combining separate products.
How to Use Durable
- Enter the business type, location, name, and primary service.
- Generate a website and review every page, image, claim, and contact detail.
- Customize the design, forms, domain, metadata, and brand assets.
- Configure CRM stages, booking availability, lead responses, and user access.
- Review SEO and marketing suggestions before publishing them.
- Monitor leads, bookings, search visibility, and customer communications from the workspace.
Core Features
- AI website builder: Produces a mobile-ready site and pages without code.
- Hosting and domain: Includes secure hosting, unlimited traffic, and paid-plan domain options.
- Integrated CRM: Tracks leads, customers, communications, and follow-ups.
- Bookings: Adds online scheduling and calendar synchronization on paid plans.
- SEO and GEO: Generates metadata, structured data, local listings, and AI-search visibility guidance.
- Marketing agents: Draft blogs, answer leads, request reviews, and research competitors.
- Brand and media tools: Generates business names, logos, images, ads, and social content.
Use Cases
- Local service launch: Create a first website, lead form, and booking flow.
- Solo-business operations: Keep website, CRM, marketing, and scheduling in one app.
- Lead follow-up: Capture inquiries and prepare AI-assisted replies.
- Content marketing: Publish search-oriented blog and social content.
- Business rebrand: Generate and refine names, logos, images, and site copy.
Pricing
Free costs $0 and includes a hosted subdomain, website, basic SEO, five generated images, ten AI-chat messages, and up to ten CRM customers. The current pricing page lists Launch at $25 monthly and Grow at $49 monthly, with annual billing discounted to effective rates of $22 and $41 per month.
Frequently Asked Questions
Is Durable only a website builder?
No. It also includes CRM, bookings, SEO, marketing, and AI business tools.
Can an existing domain be connected?
Yes, on the plans that support custom domains.
Is it intended for complex e-commerce stores?
Not primarily. Durable states that it is not specifically designed as an e-commerce platform.


