Cust

What is Cust?

Cust is an AI customer-retention platform that gives each account continuous agent attention. It connects CRM, email, calendar, support, product-analytics, and data-warehouse sources, then researches the customer base for churn risk, adoption gaps, next steps, and expansion opportunities.

The system prioritizes accounts that need proactive attention and explains the reasoning behind each score or recommendation. Customer-success teams can then run multi-step skills to prepare quarterly business reviews, forecast churn, calculate ROI, draft renewal proposals, and create personalized retention actions without maintaining large sets of rigid rules and templates.

How to Use Cust

1. Connect the approved CRM, email, calendar, and other customer-data sources.
2. Confirm account ownership, access controls, and the customer population covered by the plan.
3. Let retention agents establish account context and detect risk or growth signals.
4. Review the prioritized portfolio and the evidence behind each recommendation.
5. Generate the appropriate brief, forecast, proposal, or outreach action.
6. Have the account owner verify customer facts and tone before execution, then track the outcome.

Core Features

• Continuous account research: Monitors the complete customer portfolio rather than only top accounts.
• Risk and growth signals: Finds churn indicators, adoption opportunities, next steps, and expansion potential.
• Prioritized worklist: Directs customer-success attention to the accounts where action matters most.
• Explainable recommendations: Shows reasoning rather than presenting only a black-box health score.
• One-click skills: Generates QBR briefs, churn forecasts, ROI calculations, renewal proposals, and outreach.
• Broad integrations: Connects CRM, email, calendar, support, analytics, warehouse, and meeting tools.
• Enterprise security: Lists SOC 2 Type II, HIPAA, GDPR, and CASA controls.

Use Cases

• Churn prevention: Surface warning signs before a customer reaches cancellation.
• Portfolio coverage: Give smaller accounts continuous analysis despite limited CSM capacity.
• Renewal preparation: Assemble context, ROI, and a draft proposal for upcoming renewals.
• Expansion discovery: Identify customers with adoption or upsell potential.
• QBR preparation: Produce a structured account brief from connected customer history.

Pricing

Foundation costs $500 per month for 100 protected customers. Growth costs $1,500 per month for 500 protected customers. Enterprise provides custom pricing for unlimited customers. All plans include unlimited seats, and annual billing saves 20 percent.

Frequently Asked Questions

What systems can Cust connect to?

The official site lists more than 20 tools across CRM, email, calendar, support, analytics, warehouses, and meeting data.

Does Cust send every action automatically?

The platform drafts and runs actions, but teams should retain human review for customer-facing claims, tone, and commitments.

How is this different from a dashboard?

Cust positions each customer as having a dedicated retention agent that researches, reasons, prioritizes, and prepares action rather than only displaying metrics.