Product overview
What is Assista?
Assista is an AI operating-team platform that turns a goal into work assigned across specialized AI teammates. A coordinator reads the goal, chooses role-based specialists such as sales, support, marketing, engineering, operations, or finance, and places their tasks on a visible Kanban board. The teammates can work on demand, on a schedule, or in response to triggers from connected business systems.
The product runs AI work through the user's own Claude account rather than reselling model usage. It connects to business applications with scoped OAuth access and requires approval before sensitive actions such as sending external messages, changing shared state, or publishing content. Outputs include drafts, briefs, ticket replies, status digests, and other work products rather than only chat responses.
How to Use Assista
- Connect a Claude subscription or API key and choose the Claude model the teammates may use.
- Describe a one-time or recurring goal in plain English.
- Let the coordinator select specialist teammates, tools, scopes, and approval rules for the goal.
- Review work on the Kanban board, approve sensitive actions, and let schedules, triggers, and follow-ups continue the workflow.
Core Features
- Coordinator and specialists: Breaks a goal into workstreams handled by role-specific AI teammates.
- Schedules and triggers: Runs recurring work and reacts to events from connected applications.
- Shared memory: Retains company information, preferences, tone, decisions, and recurring workflow context.
- Business-app integrations: Gives teammates scoped access to communication, CRM, project, engineering, support, and finance tools.
- Approval controls: Holds sensitive external or shared-state actions for human confirmation.
- Visible work board: Shows tasks as assigned, in progress, blocked, drafted, or shipped.
Use Cases
- Sales operations: Qualify inbound leads, enrich contacts, and prepare replies or outreach drafts.
- Customer support: Classify tickets, draft answers from documentation and past cases, and escalate complex issues.
- Marketing production: Draft social posts, newsletters, research briefs, and press pitches on a schedule.
- Engineering triage: Label issues, prepare reproduction steps, and alert the appropriate teammate when work stalls.
- Operations reporting: Gather updates from connected systems and produce recurring status digests.
Pricing
Starter costs $20 per month for one person and one scheduled teammate. Pro costs $35 per month for one person and unlimited scheduled teammates. Team costs $40 per seat per month for up to 25 people and unlimited teammates, with shared teammates, SSO, team analytics, and an audit log. Model usage is billed separately through the user's own Claude account.
Frequently Asked Questions
Does Assista send sensitive actions automatically?
The site says external messages, public posts, and shared-state changes wait for user approval.
Which Claude models can Assista use?
The official site lists Haiku, Sonnet, and Opus and says model choice is available on every plan.


